Social Media Marketing
The Smart Way to Market Your Business.
Social media marketing is guerrilla marketing at its best. What is the definition of guerrilla marketing? Here is what Wikipedia (en.wikipedia.org) has to say about Guerrilla Marketing.
The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing and social media consulting services campaigns are unexpected and unconventional; potentially interactive and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing.
Guerrilla marketing and social media strategy involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to really engage the consumer and create a memorable brand experience.
Millions of our target consumers and customers literally “hang out” at public places called social networking sites. B2B Social media marketing with facebook | RetailBizMD they are talking about current events, sharing personal life stories, successes and challenges. They are learning from each other and validating each other. Most importantly they trust each other. As we all know, trust and advertising are diametrically opposed to each other. We are talking about millions of people talking who are building bigger and broader networks, talking and laughing each day…and they trust each other.
How does social media marketing make this work for us?
First off, for effective social media marketing, we have to realize that there are tons of social networking sites. There are the very well known ones like Facebook, Twitter and Youtube. So these social networking sites would be considered the price of entry into social media marketing. We have to be there! Why? Well it’s where the people we want to connect to our businesses are..and it’s free to play. We get to hang out too! This is what it’s all about. We want trusted relationships with customers. Our target customers are building trusted relationships on YouTube, Twitter and facebook. Ergo, that is where our social media marketing needs to be.
Therefore for us to build an effective social media marketing plan, we have to first develop a social media marketing strategy. What is our business proposition? Who are we trying to connect with? This will help us determine which social media networks are the best for our business. We sign up and begin to hang out. Make sure your URL is prominently positioned as you sign up.
It is important to understand the nature of guerrilla marketing and social media marketing as you think through the tactics to be used to create buzz and the viral result we are looking for. Study the businesses on the social media networks you decide to “play” on. What’s working for them? Copy it! Tailor it for your business.
This is how you get started with social media marketing for business. Just jump right in! If all else fails, just hang out on Facebook along with all of your friends.
Stick with Social Andross for Social media solutions and Business social media marketing